Hello doston!
YouTube ne ek naya experiment shuru kiya hai jisme agar koi ad-blocker use kar raha hai toh unko sirf teen videos dekhne ke baad ek message dikhega jisme bola jayega ki ya toh ad-blocker band karo ya phir Google ko paisa do taaki aap ads ke bina videos dekh sako.
Ek YouTube ke spokesperson ne ye bhi bola ki ye ek chhota sa global experiment hai jisme unhone ad-blocker wale viewers ko YouTube ads allow karne ya YouTube Premium try karne ko kaha hai. Ye ad-blocker detection koi nayi cheez nahi hai, aur dusre publishers bhi normally logon se ad-blocker band karne ko bolte hain.
Aur suno, agar koi banda baar baar inki request ko ignore karta hai toh YouTube uske account pe video playback band kar dega.
Ab ye sab kyun ho raha hai? Dekho, Google ke parent company Alphabet ki ad revenue ghat rahi hai. Unka report me bola gaya ki ad revenue pichle quarter ke comparison me 3.6% kam ho gayi hai. Aur YouTube ke ads ki earning bhi $176 million kam ho gayi hai pichle saal ke comparison me.
Neal Mohan ne YouTube ke CEO Susan Wojcicki ki jagah le li hai aur usne Google ki ad business ko bada kiya hai, toh vo zyada strict ho gaya hai un logo ke saath jo ads dekhne se bachne ki koshish karte hain, matlab freeloaders. YouTube ne ab ye bhi bola hai ki kuch popular content pe logon ko 30-second ke unskippable ads dekhne padenge, khaas kar TVs pe.
Toh bhai, apne ko samajh aaya ki YouTube ab ad-blockers ke khilaaf strict action le raha hai aur viewers se ads dekhne ya YouTube Premium ke liye paisa dene ko keh raha hai.